Led the end-to-end creative development and launch of The Imperial, and new luxury lifestyle hotel, helping reposition Imperial London Hotels group into a more elevated, experience-led and culturally relevant hospitality space.

Developed a premium lifestyle-driven brand that would appeal to a wide range of audiences while differentiating the property within an increasingly competitive London hospitality market.

The project required balancing commercial objectives both within the current portfolio, whilst elevating this particular property with creative positioning, ensuring the brand experience felt aspirational, contemporary and operationally scalable across digital and physical environments.